Avelle™ Botanical Retinol Alternative Serum
Plant-powered renewal for smoother, hydrated, radiant-looking skin.
A gentle alternative to traditional retinol, designed for daily use.
New to Viaura? Your first serum order is $54.40.
Use code Glow20 at checkout.
Plus, standard U.S free shipping.
rt smoother, healthier-looking skin.
RENEW — Bidens Pilosa
A plant-based retinol alternative that helps improve the appearance of fine lines and uneven texture while supporting smoother, renewed-looking skin.
HYDRATE — Hyaluronic Acid
Two forms of hyaluronic acid help attract and retain moisture, leaving skin looking plumper, smoother, and beautifully hydrated.
NOURISH — Aloe Vera & Jojoba Oil
Aloe vera and jojoba oil help soothe, soften, and nourish the skin while supporting its natural moisture barrier.
SUPPORT — Sea Buckthorn & Vitamin E
Antioxidant-rich sea buckthorn and vitamin E help support healthy-looking, radiant skin and complement the serum's nourishing botanical blend.
Together, these thoughtfully selected ingredients help reveal smoother, softer, more hydrated, and radiant-looking skin with consistent use.
Your Skin Renewal Journey
First Applications
Skin feels hydrated, soft, and comfortably nourished, with a smooth, lightweight finish.
With Consistent Use
Skin may begin to look smoother, more refreshed, and more evenly textured, with an improvement in the appearance of dullness.
Long-Term Care
Continued use supports a hydrated, supple, and radiant-looking complexion while helping maintain a consistent skincare ritual.
Results vary based on individual skin type, skincare routine, and consistency of use.
How to Use
After cleansing and toning, apply a small amount of Avelle Botanical Retinol Alternative Serum to clean skin.
Gently smooth over the face and neck, avoiding direct contact with the eyes. Allow the serum to absorb before applying eye cream and moisturizer.
Use morning and evening, according to your skin's needs. Follow with broad-spectrum sunscreen during the day.
Your Complete Avelle Ritual
Cleanse → Tone → Renew → Care for Eyes → Moisturize
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Cleanse: Avelle Gentle Cleansing Milk
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Tone: Avelle Hydrating Toner
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Renew: Avelle Botanical Retinol Alternative Serum
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Care for Eyes: Avelle Peptide Eye Cream
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Moisturize: Avelle Daily Renewal Cream or Nightly Renewal Cream
For an additional weekly renewal step, incorporate Avelle Brightening Face Exfoliator after cleansing, following the product's usage directions.
Frequently Asked Questions
Is this serum the same as traditional retinol?
No. Avelle uses Bidens Pilosa, a plant-based ingredient used as a retinol alternative. It is not a vitamin A derivative and should not be considered chemically equivalent to retinol.
Can I use this serum every day?
It is designed for regular use. Begin gradually if your skin is sensitive and adjust according to your skin's response.
Will it help with fine lines?
The formula is designed to help improve the appearance of fine lines and uneven texture while supporting hydration and smoother-looking skin.
Is it suitable for mature skin?
Yes. Its combination of botanical renewal ingredients, hyaluronic acid, and nourishing oils makes it especially appealing to mature skin.
Should I apply it before or after moisturizer?
Apply serum after cleansing and toning, but before eye cream and moisturizer.
Does it replace sunscreen?
No. Use broad-spectrum sunscreen during the day as part of your regular skincare routine.
European-formulated skincare, thoughtfully created for everyday rituals.
30 mL / 1 fl oz
Frequently asked questions
Renew. Refine. Restore.
Thoughtfully selected plant-based actives, hydrators, and botanical oils work together to renew, nourish, and support radiant-looking skin.
Renew
Bidens Pilosa helps visibly improve the appearance of fine lines and uneven skin texture for a more refined-looking complexion.
Hydrate
Hyaluronic Acid and Aloe Leaf Juice attract and retain moisture for plumper, more comfortable-looking skin.
Nourish
Rosehip Seed Oil and Jojoba Oil help nourish and condition skin while supporting a healthy-looking moisture barrier.
Restore
Botanical antioxidants help protect against environmental stressors while promoting healthier-looking skin over time.
Meet the Ingredients Behind Healthier-Looking Skin
Thoughtfully selected plant-based actives, hydrators, and botanical oils work together to renew, nourish, and support radiant-looking skin.
Bidens Pilosa
A botanical extract acting as a natural retinol alternative, helping to visibly reduce fine lines and improve skin texture without irritation.
Learn More →Hyaluronic Acid
Attracts and retains moisture for plumper, more hydrated-looking skin.
Learn More →Rosehip Seed Oil
Rich in essential fatty acids that nourish and help support a healthy, radiant complexion.
Learn More →Jojoba Oil
A lightweight botanical oil that helps balance and nourish the skin without clogging pores.
Learn More →Aloe Leaf Juice
Soothes and hydrates while helping to calm the appearance of irritated or sensitive skin.
Learn More →Botanical Antioxidants
Help protect against environmental stressors while promoting healthier-looking skin over time.
Learn More →The Avelle™ Daily Ritual
Your Complete Daily Skincare Ritual
Every Avelle™ product is thoughtfully formulated to work together as part of the Viaura Renewal Ritual.
Gently removes makeup, sunscreen, and daily impurities while leaving skin feeling soft and comfortable.
Refreshes and hydrates while preparing skin for the products that follow.
Helps improve the appearance of fine lines, uneven texture, and loss of firmness.
Helps smooth, hydrate, and improve the appearance of firmness around the delicate eye area.
Provides lasting daytime hydration while helping to promote smoother, healthier-looking skin.
Works overnight to deeply nourish and replenish moisture for softer, smoother, healthier-looking skin by morning.
Use 2–3 times each week after cleansing to gently exfoliate and reveal brighter, smoother-looking skin.
Is Avelle™ Right for You?
A gentle renewal option for a range of skin concerns.
Trusted by Nature, Certified for Quality
Avelle™ pairs thoughtfully selected ingredients with trusted European manufacturing standards to create skincare designed with quality, performance, and responsible formulation in mind.
COSMOS Natural Certified
Made with ingredients that meet the internationally recognized COSMOS Natural standard for natural cosmetics.
Natural Origin Ingredients
Thoughtfully formulated with naturally derived ingredients selected for gentle, effective renewal.
Vegan & Cruelty-Free
Made without animal-derived ingredients and never tested on animals.
Recyclable Packaging
Thoughtfully packaged with sustainability in mind using recyclable materials whenever possible.
Made in Europe
Manufactured in Europe according to established quality standards for cosmetic products.
Botanical Retinol Alternative
Formulated with Bidens Pilosa, a plant-based active that helps visibly renew skin without the irritation of traditional retinol.